Why Mischief?

We named our brand "Mischief" because we believe in the power of constructive misbehavior — the courage to break free from the ordinary and challenge the status quo in all aspects of life. It's about embracing bold choices, whether it's in the food we eat, the way we approach relationships, or how we balance hard work and meaningful rest. It’s the willingness to break cycles that no longer serve us and to try new things, even those that may seem a bit scary at first. We’re not about mindless rebellion — we’re about doing what’s right for us, our families, and our communities. Mischief is about creating positive change, pushing boundaries, and restoring balance in ways that are both intentional and impactful.

This philosophy comes to life in our functional chai beverage, which combines the best of traditional flavor with the power of modern wellness. Packed with nootropics, adaptogens, and organic ingredients, our chai is designed to fuel both the body and the mind. Just like our brand, this beverage is about breaking the mold — offering not just a delicious drink, but a functional experience that enhances focus, reduces stress, and promotes overall well-being. It’s our way of saying that living with intention, embracing challenges, and nourishing ourselves is the key to building healthier, more resilient lives. So, with each sip, you're not just enjoying a great chai — you're embracing the spirit of mischief, boldly rethinking what it means to live well.